Training & speaking
I help frontend and backend teams understand how their implementation choices affect crawling, rendering, indexing, and page performance. The training uses practical examples and can be scoped around your frameworks. We focus on behaviour developers can inspect, reproduce, and validate in their own work.
Freelance experience
These brands are part of my freelance SEO portfolio.
The work behind the service
Instructions such as 'make the page SEO friendly' leave too much unexplained. Developers need to understand the expected server response, HTML output, navigation, and template behaviour. I use examples to connect those requirements to the application and show how the team can verify them before a release.
Scope and deliverables
We agree on the scope after reviewing your requirements. A project can focus on one of these areas or combine the relevant work.
Work through initial HTML, rendered output, hydration, and route behaviour. The examples can be adjusted to React, Next.js, or the stack agreed for the training.
Review status codes, server-side redirects, canonicals, and error-page requirements. Discuss how those rules should be implemented and tested across relevant templates.
Explain semantic links and headings, JSON-LD generation, and selected performance investigations. We choose the topics that fit the team's responsibilities and session length.
Work through acceptance criteria, test examples, and investigation steps for representative changes. The team can use those examples when reviewing future implementation tickets.
Working together
We identify the developers attending and the implementation problems they need to understand.
I choose code, response, and page examples suited to the agreed framework and topics.
The session connects each requirement to a way of inspecting or validating the behaviour.
Experience and related work
My portfolio includes Vardot TechTalks sessions on developer-driven SEO, JavaScript, and user-centric web performance. My work also involves translating SEO findings into implementation requirements for developers.
Before we start
Yes. We can scope the examples around your Next.js implementation and the rendering, routing, or performance issues the team needs to understand.
The workshop is a training engagement. We can use agreed examples from your application, while a broader technical investigation should have its own scope.
Yes. A joint session can help both teams use the same implementation language, agree on expected behaviour, and understand the validation process.
Technical SEO training for developers
Share the framework, the developers' responsibilities, and the SEO implementation topics you want the workshop to address.