Consulting & markets
I provide technical SEO consulting for businesses and agencies worldwide. I investigate crawling, indexing, JavaScript rendering, website migrations, and performance problems, then work with your developers on the fixes. My background is in web development, and I focus on requirements your engineering team can reproduce, implement, and validate.
Freelance experience
These brands are part of my freelance SEO portfolio.
The work behind the service
A crawl export can show symptoms without explaining what caused them. A canonical problem may start in a template, a rendering issue may depend on the route, and an indexing drop may affect only one type of page. I compare evidence from server responses, generated HTML, crawls, logs, and Search Console where available. The work ends with a clear explanation of the affected pages, the expected behaviour, and how the team can check a fix.
Scope and deliverables
We agree on the scope after reviewing your requirements. A project can focus on one of these areas or combine the relevant work.
Investigate unwanted URL discovery, duplicate pages, parameters, pagination, sitemap coverage, and canonical selection. Use crawl and search data to distinguish pages that should be indexed from URLs that should not compete for attention.
Compare initial HTML with rendered content and links. Review route handling, hydration, metadata, and content delivery on React, Next.js, or another agreed stack, with specific requirements for developers.
Review staging environments, URL maps, redirects, canonical rules, and launch checklists. I can work alongside your team before a platform change and investigate regressions after release.
Review representative templates and available field and lab evidence. Work through loading, responsiveness, layout stability, and the implementation choices behind the measured behaviour.
Document the affected examples, the likely source of the issue, and the expected output. Include checks that help engineering and QA confirm that a fix works across the relevant templates.
Build recurring technical checks around changes that matter to your website. This can include response codes, metadata, indexing directives, or structured data, with useful failure reports and agreed review steps.
Working together
We identify the affected sections, stack, recent changes, and access required for the investigation.
I test representative cases, document the findings, and agree on priorities with your team.
I work through technical questions and retest the agreed changes before or after release.
Experience and related work
My published work includes large-scale server log analysis with Python and MySQL, indexing workflows, and WordPress automation. My portfolio also covers rendering changes and web performance work. I have 16 years of experience across SEO, technology, and development.
Before we start
Yes. This service is available to teams worldwide. I work remotely from Amman and agree on communication, access, and meeting times around the project.
An audit is a defined investigation and set of findings. Consulting can continue through planning, developer discussions, implementation, and validation. You can commission an audit alone or include it within a wider engagement.
Yes. I can join the people already responsible for the website, work through technical tickets, and help define checks for upcoming releases.
Yes. My development background includes Drupal and WordPress. We can scope a review around the relevant templates, URL handling, migration requirements, or performance issues.
Technical SEO consultant
Share the website, technology stack, affected page types, and the issue you are investigating. Include recent releases or changes in search visibility.