Opportunity and taxonomy planning
Review existing sections, product features, and search topics. Identify category or landing-page opportunities and map how they fit into the wider website.
Technical SEO
I help teams plan page structures and templates for websites with large amounts of content or structured data. The work covers categories, useful landing-page opportunities, internal linking, and technical requirements. We define what each page should offer before building a process that generates it at scale.
Freelance experience
These brands are part of my freelance SEO portfolio.















The work behind the service
A database can produce many URL combinations, but each proposed page needs a useful purpose and enough information to support it. I help your team examine the product features, available data, and search needs, then translate the opportunity into a manageable page structure and set of templates.
Scope and deliverables
We agree on the scope after reviewing your requirements. A project can focus on one of these areas or combine the relevant work.
Review existing sections, product features, and search topics. Identify category or landing-page opportunities and map how they fit into the wider website.
Define the information required for each page type, including titles, descriptive content, and relevant structured data. Document what should happen when the source data is incomplete.
Plan how pages connect through navigation and contextual links. Define URL patterns and handling rules for combinations that should not produce separate landing pages.
Validate representative templates before wider rollout. Check the generated content, links, metadata, response behaviour, and agreed indexability rules with your team.
Working together
We examine the features and datasets that might support useful search landing pages.
I map the structure, template fields, linking, and handling requirements.
We review sample pages and refine the rules before extending the rollout.
Experience and related work
My freelance portfolio includes work combining product features, new landing pages, programmatic SEO, and AI content generation automation. It also documents large-scale indexing and technical architecture work.
Before we start
The number of pages should follow the opportunity and source data. We can begin with a limited set of useful templates and evaluate the implementation before expanding.
Yes. We first review the fields, relationships, and update process to understand which page types the data can support.
We can discuss generation where there is adequate source information and a defined review process. AI content production is a separate part of the workflow from deciding which pages should exist.
Website architecture and programmatic SEO
Describe your product or content library, the data available, and the page types you are considering creating.