Technical SEO
I help teams plan and validate the SEO requirements of a website migration. This can cover a domain move, CMS change, redesign, or new URL structure. We map what will change, prepare the relevant implementation requirements, and check the new website before and after launch.
Freelance experience
These brands are part of my freelance SEO portfolio.
The work behind the service
A new platform can change URLs, internal links, rendered content, metadata, and redirects at the same time. I help your team document the current website and identify which behaviours need to be preserved or deliberately changed. That makes the migration requirements part of the development process rather than a list discovered after release.
Scope and deliverables
We agree on the scope after reviewing your requirements. A project can focus on one of these areas or combine the relevant work.
Review the relevant URLs, page types, and available performance data. Prepare mapping rules and identify important pages that need an explicit destination or a separate handling decision.
Document redirects, canonical handling, navigation, sitemaps, and language-version requirements. We review how the new platform will produce these outputs at template and URL level.
Check the staging website against the agreed requirements. This can include representative templates, redirect behaviour, metadata, rendered content, and links between important sections.
Review launch checks and the available crawl and search data. Investigate incorrect responses, missing content, redirect issues, and other migration problems identified in the agreed monitoring period.
Working together
We establish what is moving, which teams are involved, and the planned release sequence.
I help define the mapping and technical requirements, then validate the staging implementation.
We check the released website and investigate issues found during the agreed follow-up period.
Experience and related work
I started in web development before specialising in SEO. My work covers CMS implementations, server-side redirects, JavaScript rendering, and large-scale website architecture, which are relevant when a platform or URL structure changes.
Before we start
Ideally while the platform and URL decisions are still being made. If development is already underway, we can review the current plan and prioritise the most important checks.
No. We can plan the migration carefully, test the implementation, and investigate issues, but search performance cannot be guaranteed.
Yes. We can scope a post-migration investigation using the old and new URL information, release details, and available crawl and Search Console data.
SEO website migration consulting
Tell me what is changing, your expected launch date, and whether a staging website and old URL inventory are available.