Consulting & markets
I help ecommerce teams improve the structure, technical performance, and search visibility of their online stores. Projects can cover category planning, product pages, filters, multilingual storefronts, and platform migrations. I work directly with your marketing team and developers to turn the findings into changes they can implement and check.
Freelance experience
These brands are part of my freelance SEO portfolio.
The work behind the service
An online store can have useful products while its categories are difficult to find, its filters generate duplicate URLs, or important product information depends on JavaScript. Merchandising changes add another layer: products go out of stock, ranges change, and campaigns create pages that may only be useful for a short period. I review the customer journey and the technical setup together. The work should give your team a practical plan for the categories and products that matter, with rules they can maintain as the catalogue changes.
Scope and deliverables
We agree on the scope after reviewing your requirements. A project can focus on one of these areas or combine the relevant work.
Review category and product templates, crawling, indexability, canonicals, sitemaps, redirects, and rendered content. Prioritise issues by the pages affected and the work your developers need to carry out.
Research how shoppers describe your products and map those needs to categories, subcategories, and useful filter pages. Review navigation and internal links, then define how other filter and sorting combinations should be handled.
Review the relationship between parent products, variants, and duplicate URLs. Define page behaviour for temporary stock changes, discontinued products, and replacement ranges, with examples your merchandising and development teams can follow.
Review the information your product pages expose, including descriptions, attributes, and availability. Prepare structured data requirements based on the visible page and reliable catalogue fields, then validate representative outputs.
Investigate representative category and product pages, including JavaScript delivery, images, and interactions. For a platform change or redesign, plan URL mapping, redirects, staging checks, and post-launch validation.
Review country and language versions, equivalent products, and regional availability. Build scoped workflows for approved product information, content drafts, metadata, or recurring checks, with a review process before publication.
Working together
We discuss your product range, markets, store platform, commercial goals, and any planned changes.
I investigate the relevant templates and search data, then define category, product, and technical tasks with your team.
I check the agreed implementation and review category and product performance using the data available.
Experience and related work
VogaCloset and Sporter are included in my freelance client portfolio. My broader experience combines technical SEO, Arabic search, web performance, and automation. I have 16 years of experience across SEO, digital marketing technology, and development, which helps me work through both content requirements and the implementation behind a storefront.
Before we start
Yes. We can start with a technical investigation, category review, migration question, or another defined problem. The first scope follows your store’s priorities and the evidence available.
We first review the platform, theme, integrations, and access available. The scope should reflect what the system can support and which changes your developers can implement.
Yes. We can review the relevant storefront versions, product and category relationships, navigation, and target-market requirements. Plans and technical communication can be in English.
We can assess a workflow using reliable product data, defined output requirements, and editorial checks. Missing source information, repeated text, and unsupported claims need to be addressed before a workflow is extended across the catalogue.
We agree on the landing pages and commercial actions that matter to your store. Reporting can review search visibility and organic visits alongside available product, enquiry, and transaction data.
SEO for ecommerce websites
Send your store URL, platform, target markets, and the categories you want to prioritise. Mention any migration, redesign, stock-management issue, or repeated content task you need help with.