Technical SEO
AI & SEO automation
I build workflows that collect data, run checks, and take recurring tasks out of the daily queue. Projects can combine Python, n8n, APIs, and LLMs.
Technical SEO · AI · Automation
I am an Arabic SEO consultant helping businesses across the Middle East solve technical SEO problems. I also build AI tools and automation workflows for teams and agencies.
Based in Amman, Jordan, I bring 16 years of experience across SEO, digital marketing technology, and web development. I work with businesses in the Middle East and support teams remotely worldwide.
Consulting · Freelance projects · Team training
Developer background.The background behind my work
That still shapes how I approach SEO. I want to understand what the server returns, how the browser renders the page, and how the website generates its URLs and content.
My work connects those technical details with search behaviour and the way a business publishes and manages its website. I work directly with developers, SEO teams, and agencies to investigate problems and turn the findings into changes they can implement.
My background on LinkedInFreelance portfolio
These brands are part of my freelance portfolio.















What I can help with
You can bring me into a specific investigation, a build, or ongoing work alongside your team.
I build workflows that collect data, run checks, and take recurring tasks out of the daily queue. Projects can combine Python, n8n, APIs, and LLMs.
I build internal tools and integrations around the data your team uses. This includes custom MCP servers that connect AI assistants to specific systems and actions.
I investigate crawling, indexing, canonicals, and JavaScript rendering. I work through the findings with the developers implementing the changes.
I help teams plan URL changes, validate redirects, and investigate loading and rendering problems before and after implementation.
I work with Arabic search behaviour, language versions, and content architecture for businesses targeting the Middle East.
I help teams organise categories, listings, products, and internal links on platforms where inventory and page counts keep changing.
I build workflows for AI-assisted drafts, editorial review, CMS publishing, and social media tasks, with the checks your team needs before anything goes out.
I teach practical technical SEO, AI, and automation to marketing and development teams. I also speak at events and run sessions around specific implementation problems.
For local support, explore SEO consulting in Jordan. For projects elsewhere, see my global technical SEO consulting.
Arabic SEO Academy · Free course
I created this course to explain the parts of SEO that become clearer when you can see them in the browser, the code, and the crawl results.
The videos are in Arabic. The course pages include English descriptions, practical steps, and navigation through all 30 sessions.
Requests, rendering, HTML, indexing, and hreflang.
Crawl settings, internal links, and data extraction.
Search performance, crawl reports, and URL checks.
Tools & projects
Projects where I combined development, data, and SEO. These are examples from my work over the years.
Structured data
A JSON-LD generator that used Wikipedia annotations to connect entities in structured data.
Arabic keyword research
A keyword research tool built around Google autocomplete to help find Arabic search and content ideas.
API-driven publishing
An Arabic cryptocurrency information platform combining market-data APIs, Python, WordPress, and programmatic content.
Content architecture
An Arabic educational project covering trading and financial markets, with topic planning and structured page templates.
The toolkit
I choose the tools around the problem, the existing systems, and the people who will maintain the result.
Python · JavaScript · TypeScript · PHP · SQL · React · Next.js · FastAPI · WordPress · Drupal
n8n · REST APIs · Webhooks · Custom MCP servers · LLM APIs · Docker · Linux
Search Console · Screaming Frog · Chrome DevTools · PageSpeed Insights · JSON-LD · Server logs
Working together
I start with the question your team needs answered, then examine the relevant data, code, requests, or workflow.
I write the requirements, work with your developers, or build the tool or automation the project needs.
I validate the relevant output and document the steps your team needs to use, maintain, or recheck the work.
Practical writing
Work directly with me
Tell me what you are trying to solve, what your team is using, and where you need help. I work on freelance projects, consulting engagements, and training.
Based in Amman, Jordan. Working with teams across the Middle East and remotely worldwide. I am also open to relevant remote roles.